The Sum of the Cross Products Is a Measure of _____

question 106

Multiple Choice

The sum of the cross products is a measure of _____.

• A)covariation between two sets of scores
• B)variability between the X mean and the Y mean
• C)sum of the squares for variable y multiplied by x values
• D)the determination coefficient

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Definitions:

Objective Evidence

Data, records, or facts that are observable and measurable, independent of personal feelings, assumptions, or interpretation.

Persuasive Messages

Written or verbal communication intended to influence the attitudes, beliefs, or actions of others through logical or emotional appeals.

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, often used in marketing.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, driven by the desire to fulfill a need or achieve a goal.