(Days Worked) X (Calls Per Day) Provides a Direct Measure

question 50

Multiple Choice

(Days Worked) x (Calls per Day) provides a direct measure of:

• A) Inequities in territory potential
• B) A salesperson's level motivation
• C) Inequities in territory size
• D) The extent of customer contact
• E) A salesperson's aptitude

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Definitions:

Marketing Mix

The mix of elements a company can manage to encourage consumers to buy its offerings, commonly known as product, price, location, and marketing.

Four Ps

Refers to the marketing mix elements: Product, Price, Place, and Promotion, used to achieve marketing objectives.

Nonprofit Organizations

Organizations that operate for collective, public or social benefit, rather than to generate profit for owners or investors.

Marketing Campaign

A coordinated series of steps that include promotion of a product through different mediums using various strategies and channels.