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How do territory demand estimates provide effective planning,directing and controlling of salespeople?
Compliment Hypothesis
A proposition suggesting that positive feedback or flattery can enhance the effectiveness of a persuasive message.
Self-Esteem
A measure of how much you value and respect yourself.
Perceived Similarity
The extent to which individuals believe they share common attributes, beliefs, or interests with others.
Perceived Distinctiveness
The degree to which individuals see themselves as different from others in their social surroundings.
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