The Major Reason Why a Firm with Many Different Products

question 85

Multiple Choice

The major reason why a firm with many different products based on widely differing technologies would organize its sales force by product is:

• A) A commitment to the marketing concept
• B) Because it allows salespeople to develop highly specialized knowledge about one product or a few similar products
• C) The simplicity inherent in implementing and using such a system
• D) To take advantage of the benefits of specialization of labor inherent in this vertical organization form
• E) Because it eliminates any duplication of sales efforts

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Definitions:

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Stonewall Riots

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