A Company That Wanted to Measure Its Customers' Levels of Satisfaction

question 4

Multiple Choice

A company that wanted to measure its customers' levels of satisfaction should:

• A)Not bother with determining why some customers are no longer buying its products
• B)Rely solely on customer satisfaction measures as determined through survey and personal interview techniques
• C)Not be concerned with how much a customer is buying from distributors of similar products
• D)Look at customer satisfaction measures,annual retention rates as well as the frequency and size of customer purchases to determine customer satisfaction
• E)Use an external market research company to determine customer satisfaction in order to make sure that the collected data are not biased

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Definitions:

Financial Plan

A comprehensive evaluation of an individual's current and future financial state by using known variables to predict future income, asset values, and withdrawal plans.

Worker's Sense

A concept regarding an individual's understanding and perception of their place, rights, and responsibilities within the workplace environment.

Transition

The process or period of changing from one state or condition to another, often involving significant development or transformation.

Cognitive Decline

Refers to the gradual deterioration of cognitive abilities, such as memory and thinking skills, often associated with aging.