Firestone Tire and Rubber Company Set Up a Chain of Firestone

question 89

Multiple Choice

Firestone Tire and Rubber Company set up a chain of Firestone retail stores to sell its tires to American consumers.This is an example of:

• A) forward vertical integration.
• B) global strategy.
• C) focused differentiation strategy.
• D) multidomestic strategy.
• E) backward vertical integration.

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