Unilever Sells Different Products Using a Different Marketing Approach in England

question 98

Multiple Choice

Unilever sells different products using a different marketing approach in England than it uses when marketing these products in the United States.This is an example of a(n) _______________ strategy.

• A) vertical integration
• B) focused low-cost
• C) global
• D) multidomestic
• E) unrelated diversification

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Definitions:

Comparison Effect

The phenomenon where an individual's evaluation of their own abilities, achievements, or conditions is influenced by comparisons with others.

Mere Exposure Effect

The mere exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.

Informational Social Influence

"The influence other people have on us because we want to be right."

Principle Of Proximity

A principle in psychology that suggests objects or shapes that are close to one another appear to form groups.