Procter & Gamble Uses a Joint Sales Force to Sell

question 99

Multiple Choice

Procter & Gamble uses a joint sales force to sell both its laundry detergent products and its bath soap products to the same supermarket chains.This is an example of:

• A) a focused differentiation strategy.
• B) a low-cost strategy.
• C) a differentiation strategy.
• D) synergy.
• E) an unrelated diversification strategy.

Understand how standard costs contribute to management planning, control, and decision making.

Comprehend the implications of setting standards on employee motivation and performance.

Recognize the integration and utility of standard costs in cost accounting systems.

Understand the use of variance analysis as a tool for management by exception.

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Definitions:

Additional Training

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