Unilever Sells Different Products Using a Different Marketing Approach in England

question 98

Multiple Choice

Unilever sells different products using a different marketing approach in England than it uses when marketing these products in the United States.This is an example of a(n) _______________ strategy.

• A) vertical integration
• B) focused low-cost
• C) global
• D) multidomestic
• E) unrelated diversification

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Definitions:

Manufacturing Overhead

All indirect costs associated with manufacturing a product, like utilities, maintenance, and salaries of support staff.

Assembly Department

A segment of a manufacturing firm where components are put together to form a finished product.

Departmental Predetermined Overhead Rates

The overhead rates assigned to specific departments based on estimated costs and activity levels, used for allocating overhead to products.

Machine-Hours

A measure of the amount of time a machine is operated in a given period, often used in manufacturing to allocate costs or set production schedules.