Procter & Gamble Uses a Joint Sales Force to Sell

question 99

Multiple Choice

Procter & Gamble uses a joint sales force to sell both its laundry detergent products and its bath soap products to the same supermarket chains.This is an example of:

• A) a focused differentiation strategy.
• B) a low-cost strategy.
• C) a differentiation strategy.
• D) synergy.
• E) an unrelated diversification strategy.

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Definitions:

Risks

Potential events or conditions that could lead to a negative outcome affecting objectives.

Leader Traits

Distinctive qualities or attributes that contribute to an individual's capability to lead, such as confidence, social skills, and adaptability, emphasizing their role in leadership effectiveness.

Leadership Behavior

Actions or attitudes exhibited by leaders, including decision-making, motivation, and communication with team members.

Top Executives

Individuals who occupy the highest-ranking positions within an organization, responsible for making overarching decisions.