When People Are Asked How Many Animals of Each Species

question 22

Multiple Choice

When people are asked how many animals of each species Moses took on the ark, many people answer "two" instead of noting that Noah, not Moses, was the ark-maker. This error has been interpreted in terms of

• A) spreading activation.
• B) categorization by prototypes.
• C) the Stroop effect.
• D) the word-superiority effect.

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Definitions:

Firm

An organization engaged in commercial, industrial, or professional activities, either for-profit or not-for-profit.

Profit-Maximizing Level

The point at which a business achieves the highest profit, with costs minimized and revenue maximized.

Total Revenue

The total amount of money received by a company for goods sold or services provided during a certain time period.

Total Cost

The overall amount of money spent on production, which includes both fixed and variable expenses.