One of the Commonly Used Methods of Making a Persuasive

question 210

Multiple Choice

One of the commonly used methods of making a persuasive message more effective is to use a __________ route to persuasion by conveying the message that the speaker is __________.

• A) central...similar to the members of the audience
• B) peripheral...similar to the members of the audience
• C) central...lower in socioeconomic status than the members of the audience
• D) peripheral...lower in socioeconomic status than the members of the audience

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Definitions:

CAPM Equation

The formula used in the Capital Asset Pricing Model that describes the relationship between the risk of an investment and its expected return.

Company

A legal entity formed by a group of individuals to engage in and operate a business—commercial or industrial—enterprise.

Expected Return

The anticipated gain or loss that an investor predicts from an investment over a period, based on historical averages or estimated models.

Portfolio

A collection of financial investments like stocks, bonds, commodities, cash, and cash equivalents, including closed-end funds and exchange traded funds.