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Trading through an online broker is generally cheaper than trading through a discount broker.
Demographically Diverse
Reflecting a population that includes a wide range of characteristics such as age, sex, ethnicity, or socioeconomic status.
Competitors
Other businesses or entities that offer similar products or services within the same market and vie for the same customer base.
Loyalty Rates
Refers to the metric that measures the level of loyalty of customers to a brand or product, often calculated through repeat purchases or engagement.
Benefits-sought
Specific advantages or improvements customers are looking for in a product or service, which influence their purchasing decisions.
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