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Multibranding
A strategy involving the marketing of multiple brands by a single company in the same market, enabling the diversification of offerings to appeal to different consumer segments.
Co-Branding
A strategic marketing partnership between two brands where they collaborate on a product or promotion, leveraging each other's brand strength to enhance perception and reach.
Multiproduct
Referring to a strategy or situation involving multiple products, typically by companies aiming to diversify offerings and cater to different consumer needs.
Product Life Cycle
The stages a product goes through from introduction to growth, maturity, and decline in the marketplace.
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