Assuming a Linear Relationship Between X and Y,if the Coefficient

question 25

Multiple Choice

Assuming a linear relationship between X and Y,if the coefficient of correlation (r) equals −0.75,this means that:

• A)there is very weak correlation.
• B)the slope b₁ is = −0.75.
• C)the value of X is always greater than the value of Y.
• D)None of these choices are true.

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Definitions:

Purchasing Socialization

The process through which individuals learn purchasing and consuming behaviors from social influences and communities.

Consumer Socialization

The process by which individuals acquire the skills, knowledge, and attitudes necessary to function as consumers in the marketplace.

Brand Preferences

Consumers' tendency to favor one brand over others, influenced by past experiences, perceptions of quality, marketing efforts, and personal tastes.

Cognitive Skills

The mental capabilities that include reasoning, memory, attention, and language that are used in acquiring knowledge, solving problems, and making decisions.