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Market Segmentation Separates Consumers of a Product into Different Groups

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Market segmentation separates consumers of a product into different groups in such a way that members of each group are similar to each other and there are differences between groups.


Definitions:

Straight-line Method

A depreciation method that allocates an equal amount of depreciation each year over the useful life of an asset.

Depreciable Assets

Assets whose cost is allocated over their useful lives due to usage, wear and tear, or obsolescence.

Annual Depreciation

The portion of an asset's cost that is allocated as an expense each year over its useful life through the process of depreciation.

Salvage Values

Salvage Values represent the estimated residual value of an asset after its useful life has ended and it has been fully depreciated.

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