Which of the Following Statements Is False

question 98

Multiple Choice

Which of the following statements is false?

• A)Because there is one single way to segment a market,managers must consider several variable or characteristics that could be used to identify segments.
• B)Surveys of customers are used to gather data about various aspects of the market.
• C)Statistical techniques are applied to the survey data to define the market segments.
• D)Market segmentation separates consumers of a product into different groups in such a way that members of each group are similar to each other and there are differences between groups.

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Definitions:

Stock Split

A corporate action where a company divides its existing stock into multiple shares to boost the liquidity of the shares, without changing the market capitalization.

Percent Of Ownership

The portion of a company or asset that an individual or entity owns, typically expressed as a percentage.

No-Par Stock

Shares issued without a specified face value, allowing companies flexibility in setting share prices and accounting for equity.

Stated Value

A value assigned to a company's shares that does not have a par value; often used in accounting for preferred stock.