Which of the Following Statements Is False

question 98

Multiple Choice

Which of the following statements is false?

• A)Because there is one single way to segment a market,managers must consider several variable or characteristics that could be used to identify segments.
• B)Surveys of customers are used to gather data about various aspects of the market.
• C)Statistical techniques are applied to the survey data to define the market segments.
• D)Market segmentation separates consumers of a product into different groups in such a way that members of each group are similar to each other and there are differences between groups.

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Definitions:

Callable Bond

is a type of bond that gives the issuer the right to redeem the bond before its maturity date, under specific conditions.

Call Option

A financial contract that gives the buyer the right, but not the obligation, to buy an underlying asset at a specified price within a certain time frame.

Transactions Costs

Expenses incurred when buying or selling goods or services, including the costs of trading financial instruments.

Upper Bound

The highest possible value or limit that a variable, function, or sequence can reach in a given context.