A Major Engineering Firm Has Introduced Virtual Teams Around the Globe

question 21

Essay

A major engineering firm has introduced virtual teams around the globe to resolve client emergencies.Although some of these emergencies are routine (they occur often enough that the engineers have ready-made action plans),several are novel.Furthermore,information about the client emergencies often comes second-hand from employees of the client,so some of the details are missing or ambiguous.Although the company plans to eventually offer a variety of communication media that these virtual teams can use,engineers are currently limited to email,telephone,fax machine,and an instant messaging program that was recently introduced.Based on your knowledge of media richness,how can this engineering firm maximise communication effectiveness with the existing resources in this situation? Your answer should briefly define media richness.

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Definitions:

Market-Product Strategies

Approaches that define how a company's products or services will be offered to meet the needs of specific market segments.

Market Share

The share of overall sales within an industry or market that a certain company acquires over a determined period.

Third-Party Logistics

Outsourced service providers that manage a company’s logistics, including transportation, warehousing, and fulfillment services.

Mission Statement

A short statement that defines an organization's purpose, objectives, and approach to reach those objectives.