This Type of MNC Relies on Local Managers from a Particular

question 48

Multiple Choice

This type of MNC relies on local managers from a particular geographic region to handle operations in and around that area.

• A)Ethnocentric
• B)Geocentric
• C)Polycentric
• D)Regiocentric

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Definitions:

Quantitative Research

A research method focused on gathering numerical data and performing statistical, mathematical, or computational techniques to gain insights.

Qualitative Research

Research that explores phenomena through non-numerical data, focusing on understanding concepts, thoughts, and experiences.

Zaltman Metaphor Elicitation Technique

A technique in market research that uses visual stimuli to elicit deep, unconscious thoughts and feelings from consumers regarding a product or service.

Projective Technique

A psychological method used in market research to help participants express their feelings and thoughts indirectly by responding to ambiguous stimuli.