Which of the Following Examples Demonstrates How Electronic Commerce Creates

question 76

Multiple Choice

Which of the following examples demonstrates how electronic commerce creates customer value through form utility?

• A)Recreational Equipment, an outdoor gear marketer, receives 35% of its orders between the hours of 10:00 p.m. and 7:00 a.m. when its retail stores are closed.
• B)Forty five percent of sales at Amazon.com are from buyers who live outside the U.S.
• C)Travelocity.com provides almost immediate access to and confirmation of travel arrangements and accommodations.
• D)Bluefly.com, an apparel company, encourages customers to create their own uniquely designed shirts.
• E)Pediatricians can purchase dinosaur stethoscope covers at AllHeart.com.

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Definitions:

Contextual Approach

A method that considers the surrounding circumstances, conditions, or factors when analyzing or evaluating something.

Cultural Meaning Systems

The shared beliefs, values, norms, and practices that shape a society's behavior and its interpretation of products and brands.

Culturally Situated

A concept or object that is understood and interpreted within the context of a specific culture, reflecting its values, norms, and practices.

Marketing Actions

Initiatives or activities undertaken to promote and sell products or services to a target audience.