Interactive Marketing Is Characterized by

question 41

Multiple Choice

Interactive marketing is characterized by

• A)niche marketspaces.
• B)sophisticated choiceboards.
• C)the digital divide, which separates online consumers from traditional marketplace consumers.
• D)a marketing mix strategy that de-emphasizes the promotion element.
• E)human-to-human mediated online "chat room" communication prior to the purchase

---

Definitions:

Organizational Strategy

A comprehensive plan outlining how a company will achieve its goals and improve its competitive position.

Competitive Global Environment

The dynamic and challenging context in which businesses operate, characterized by competition across geographical boundaries.

Katz

Refers to Robert L. Katz, who is recognized for his work on the three essential managerial skills: technical, human, and conceptual.

Spreadsheet Software

is a computer application used for organizing, analyzing, and storing data in tabular form, featuring calculation, graphing tools, pivot tables, and a macro programming language.