In Terms of the Online Customer Experience, Content Refers to

question 61

Multiple Choice

In terms of the online customer experience, content refers to

• A)a website's capabilities to enable commercial transactions.
• B)all the digital information on a website - text, video, audio, and graphics.
• C)the multiple ways the website enables user-to-user communication.
• D)the dialogue that unfolds between the website and its users.
• E)the information consumers provide to the firm through its websitE.Text term definition - content.

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Definitions:

FTC

The Federal Trade Commission, an independent agency of the United States government, established to prevent anticompetitive, deceptive, and unfair business practices through law enforcement, advocacy, and education.

Native Advertising

A form of advertising that matches the form and function of the platform upon which it appears, often blending in with natural content.

Pop Up

A form of temporary retail space or advertisement that appears in unexpected places for a short period of time.

Endorser

An individual or entity supporting or promoting a product, service, or idea, often to influence public opinion or consumer behavior.