Marketers Are Increasingly Using Social Media to Reach College-Age Students

question 68

Multiple Choice

Marketers are increasingly using social media to reach college-age students in the U.S. because

• A)college age students are sensitive to the environment and reject ads using paper-based media.
• B)the brand ambassadors concept has not been as effective as expected.
• C)Internet advertising is ineffective with other age groups.
• D)they work better than traditional print media.
• E)students reject the media their parents use

Recognize the significance of growth rates in dividends and free cash flow in valuing stocks.

Evaluate the appropriateness of discount rates such as WACC, required rate of return on equity, and risk-free rate in valuation models.

Understand the concept of sensitivity analysis in investment analysis.

Learn the practical application of historical financial data in forecasting future stock performance.

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Definitions:

Overt Resistance

Open and direct opposition or pushback against policies, decisions, or changes within an organization.

Planned Change

A deliberate effort to make systematic changes in an organization or its processes, often involving a structured approach and steps to achieve desired outcomes.

Inevitably Happens

Refers to an event or outcome that is certain to occur, unable to be avoided or escaped.

Individual Resistance

The opposition or pushback by a person against changes or policies that affect them personally or professionally.