Examlex

Solved

The Interactive Capabilities of Internet-Enabled Technologies That Invite Customers to Engage

question 27

Multiple Choice

The interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is referred to as


Definitions:

Resource Dependency

A theory that suggests organizations depend on resources in their environment to survive, which influences their behavior and strategies.

Environmental Uncertainty

The extent to which an organization lacks information about its external environment, making it difficult to predict future events or trends.

Environmental Impact

The effect or influence of human activities on the natural environment, including both negative and positive consequences.

External Environment

All outside factors and influences that impact the operation and performance of an organization, including economic, technological, sociocultural, and political factors.

Related Questions