In the Marketspace,consumers Can Tell Marketers Exactly What Their Requirements

question 21

Multiple Choice

In the marketspace,consumers can tell marketers exactly what their requirements are,making possible the customization of a product or service to fit their exact needs.This means that marketers can use electronic commerce to enhance customer value by providing

• A)place utility.
• B)form utility.
• C)time utility.
• D)possession utility.
• E)product utility.

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Definitions:

Discharged in Bankruptcy

The release of a debtor from personal liability for certain specified types of debts, declaring the debtor is no longer legally required to pay any debts that are discharged.

Tobacco Use

The act of smoking or using tobacco products, which can include cigarettes, cigars, snuff, and chewing tobacco.

Legal Right

An entitlement derived from a legal system that allows or obligates one to act in a certain way.

Market Research

The action or activity of gathering information about consumers' needs and preferences to support business decisions.