The Tasks Involved in Managing Personal Selling Include: (1) Organizing

question 318

Multiple Choice

The tasks involved in managing personal selling include: (1) organizing the salesforce; (2) __________; (3) recruiting, selecting, training, and compensating salespeople; and (4) evaluating the performance of individual salespeople.

• A)identifying potential target markets
• B)using customer input to make product modifications
• C)designing new promotional campaigns for the purpose of generating new sales
• D)setting objectives
• E)maintaining open communications between sales representatives and all other stakeholders

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Definitions:

Theorists

Individuals who develop theories, especially in fields like philosophy, sociology, and political science, to explain various aspects of the world.

Modernity

A cultural and historical period characterized by the move towards industrialization, secularization, rationality, and the nation-state.

Project of Modernity

Refers to the era of modernism characterized by belief in progress and enlightenment through science, reason, and the emancipation of humanity from traditional bindings.

Jurgen Habermas

A German sociologist and philosopher known for his theories on communicative rationality, the public sphere, and the discourse ethics.