Individuality and Interactivity Are Important Capabilities That Marketers Derive from Internet

question 56

Multiple Choice

Individuality and interactivity are important capabilities that marketers derive from Internet technology, and important building blocks for buyer-seller relationships. Companies should empower customers to (1) influence the timing and extent of the buyer-seller interaction and (2) __________, the information they receive, and in some cases, the prices they pay.

• A)demand product quality and timely service
• B)shop confidently without fear of identity theft
• C)speed up the click-through process
• D)have a say in the kind of products and services they buy
• E)comparison shop with the prices of competitors alongside those of the firm

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Definitions:

Adaptive Organization

An organization that operates with a minimum of bureaucratic features and encourages worker empowerment and teamwork.

Continuous Adaptation

The ongoing process of adjusting and modifying responses or operations in reaction to changing environments or circumstances.

Learning Organization

An organization that facilitates the learning of its members and continuously transforms itself to achieve superior performance.

Delegation

The assignment of responsibility or authority to another person to carry out specific tasks.