Collaborative Filtering Refers to

question 154

Multiple Choice

Collaborative filtering refers to

• A)a process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases.
• B)the two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller.
• C)the interactive,Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes,prices,and delivery options.
• D)the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
• E)an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.

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Definitions:

Family Branding

Family branding is a marketing strategy where a single brand name is used for multiple related products, leveraging brand loyalty and recognition to promote new products.

Mixed Branding

An approach in which a business promotes goods using both its brand and a reseller's brand, targeting a market segment different from its primary audience.

Brand Image

The public's perception and set of beliefs about a brand’s qualities, attributes, and performance.

Brand Extensions

The practice of using an established brand name on new products to leverage existing brand popularity and enter new markets or product categories.