When You View a Selection at Amazon

question 160

Multiple Choice

When you view a selection at Amazon.com and see "Customers who bought this (item) also bought…", you are seeing the application of

• A)real-time e-commerce.
• B)connectivity.
• C)interactive marketing.
• D)personalization.
• E)collaborative filtering.

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Definitions:

Project Life

The duration from the initiation to the conclusion of a project, encompassing all phases including planning, execution, and closure.

Equipment Sale

The process of disposing of company machinery and equipment, often recognized as a business transaction.

Pretax Return

Pretax return is the income generated by an investment or business before taxes are deducted.

Net Present Value

The divergence in current value between cash receipts and disbursements over a set period.