Amazoncom Uses __________ to Compare Each User's Purchases with the Purchases

question 107

Multiple Choice

Amazon.com uses __________ to compare each user's purchases with the purchases of other users with similar preferences to create a list of purchase recommendations. Based on a customer's desire to purchase an author's e-book for her Kindle, Amazon might recommend an e-book by a similar author within the same genre.

• A)real-time e-commerce
• B)connectivity
• C)collaborative filtering
• D)interactive marketing
• E)personalization

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Definitions:

Four-Firm Concentration Ratio

A metric used to assess the degree of market concentration, represented by the combined market share of the four largest firms in an industry.

Profitability

The extent to which an enterprise or operation generates income or economic benefits.

Largest Firms

The biggest companies within a particular market or industry based on criteria such as revenue, employees, or market capitalization.

Product Variation

The process by which firms make a product distinct from similar products offered by competitors, through features, design, or quality.