Permission Marketing Refers to

question 26

Multiple Choice

Permission marketing refers to

• A)the interactive,Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes,prices,and delivery options.
• B)the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to individual's specific needs and preferences.
• C)an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.
• D)the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
• E)a process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases.

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Definitions:

Total Utility

Total contentment experienced through the use of a particular volume of goods or services.

Social Security System

The federal system of social insurance programs. It includes three separate programs that are financed through separate funds: the Old Age and Survivors Insurance (OASI) program, the Disability Insurance (DI) program, and the Health Insurance (HI), or Medicare program.

Tax Receipts

Government income due to taxation.

Federal Government

The national government of a federal country, which holds authority over matters that affect the entire country.