Personalization Refers to

question 34

Multiple Choice

Personalization refers to

• A)the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
• B)a process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases.
• C)the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to individual's specific needs and preferences.
• D)the interactive,Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes,prices,and delivery options.
• E)an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.

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Definitions:

Routine Orders

Instructions or procedures that are regularly followed in a set manner to achieve efficiency and standardization in organizational or daily activities.

Order Processor

A system or person responsible for handling the receipt, documentation, and fulfillment of orders for products or services.

Order Takers

Individuals or systems responsible for taking customer orders without actively engaging in sales persuasion or additional selling.

Market Share

Market share is the percentage of a market (in terms of sales units or revenue) captured by a company or brand compared to its competitors.