The Practice of Using Information Provided by Cookies for Directing

question 88

Multiple Choice

The practice of using information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising is referred to as

• A)viral marketing.
• B)buzz.
• C)data mining.
• D)behavioral targeting.
• E)spyware

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Definitions:

Entrepreneurial Intentions

Refers to the determination and motivation an individual has toward starting a new business or venture.

Perceived Opportunities

Opportunities that individuals or organizations believe exist within the market or environment, based on their perception and interpretation of available information.

Perceived Capabilities

An individual's belief or perception about their ability to perform a certain task or achieve a goal.

Prototyping

The process of creating an early model of a product to test and refine its features before final production.