Computer Files That a Marketer Can Download onto the Computer

question 10

Multiple Choice

Computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer's website are referred to as

• A) bots.
• B) cookies.
• C) spiders.
• D) spam.
• E) interstitials.

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Definitions:

Standard Deviation

A quantitative assessment of how much data points diverge from the average value in a series.

Mean Weight

The average weight calculated by summing all the weights in a dataset and dividing by the number of observations.

Confidence Interval

A confidence interval is a range of values, derived from sample statistics, that is believed, with a certain level of confidence, to contain the true value of a population parameter.

Undergraduate Students

Students pursuing their first cycle of higher education, typically leading to a bachelor's degree.