With ________, Problem Solutions Are Not Simply a Matter of Choosing

question 109

Multiple Choice

With ________, problem solutions are not simply a matter of choosing from an array of existing products or services. Rather, novel solutions often arise, thereby creating unique value for the customer.

• A) adaptive selling
• B) formula selling
• C) consultative selling
• D) suggestive selling
• E) relationship selling

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Definitions:

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms, policies, or societal expectations.

Individualism

A belief in the social realm that stresses the superiority of individual freedom over collective authority or state control.

Natural Mimicry

The resemblance of one organism to another or to an inanimate object, offering it an advantage such as protection from predators.

Social Contagion

The spread of ideas, attitudes, or behavior patterns through a community or society via imitation or conformity.