The Marketing Challenge for the Brand Manager Using a Facebook

question 115

Multiple Choice

The marketing challenge for the brand manager using a Facebook Page is to post and create content that will generate the best response. This goal can be accomplished by all of the following EXCEPT:

• A)updating content regularly to keep it fresh.
• B)using familiar imagery and messaging, but adding a twist.
• C)learning users' passions.
• D)letting users guide content.
• E)posting Instagram videos (ads, b-roll) on the left side of the Facebook Page

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Definitions:

Perspectives

Particular attitudes towards or ways of regarding something; viewpoints or standpoints.

Semantic Knowledge

A kind of declarative knowledge that includes factual information (“There are 50 states in the U.S.”), rules (“Ride a bicycle on the right-hand side of the street”), and concepts (“Green is a color”).

Episodic

Pertaining to or consisting of separate events or incidents, often used to describe memory or narrative structure.

Procedural

Relating to the process by which something is done or accomplished, often used in context with rules or methods in various fields.