To Create a Successful Advertising Campaign on Facebook, a Good

question 81

Multiple Choice

To create a successful advertising campaign on Facebook, a good strategy a brand manager can use is to

• A)create ads that will appear in a specified, strategic position on every page when users log into their profiles.
• B)create and send an e-mail message to every registered Facebook user.
• C)create posts and video ads that are fresh and creative, and possibly related to users' passions.
• D)create ads that incorporate controversial topics like religion and politics to get Facebook users to "Like" their Page.
• E)create a Facebook profile for every employee to show Facebook users the professionalism and dedication of the marketing team.

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Definitions:

Stimulus Generalization

The process by which a conditioned response is triggered by stimuli that are similar but not identical to the original conditioned stimulus.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxiety by gradually exposing the individual to the feared object or situation in a controlled way.

Counterconditioning

A behavior therapy technique that involves pairing a positive stimulus with a fear-evoking stimulus to reduce the fearful response.

Second-order Conditioning

A form of conditioning in which a stimulus is paired with a previously conditioned stimulus, leading to learning without the original unconditioned stimulus.