Marketers Have Observed That Our Marketplace Is Shifting to an "Age

question 178

Multiple Choice

Marketers have observed that our marketplace is shifting to an "age of engagement." All of the following are forms of consumer engagement EXCEPT:

• A)QR codes.
• B)reality shows using online voting.
• C)Facebook Pages.
• D)Twitter re-tweets.
• E)public relations.

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Definitions:

Savings Rate

The proportion of disposable income that is saved rather than spent by individuals or households.

1990s

The 1990s, a decade spanning from 1990 to 1999, was characterized by significant global events, technological advancements, and cultural shifts.

1980s

A decade characterized by major economic, political, and technological changes around the world, including the acceleration of the digital revolution and the end phase of the Cold War.

Savings Rate

The proportion of disposable income that individuals or households save rather than spend.