The Three Guidelines on Marketing and Promoting a Brand Using

question 151

Multiple Choice

The three guidelines on marketing and promoting a brand using YouTube include: (1) exploit visual aspects of your message,perhaps sacrificing product messages to tell a more entertaining story; (2) create a branded channel rich in key words to improve the odds of the video showing up in user searches;and (3) __________.

• A)use an expert to inform the audience about product features and benefits
• B)tie the product to a current political or news event
• C)target viewers by using YouTube's insights and analytics research to reveal the number of views,where they originate within YouTube,and what key words are driving user visits
• D)include humorous content to attract as many viewers as possible
• E)limit the video to one minute or less,the same as a TV or radio ad time limit

Understand the complexities involved in the reactions to norm or rule violations and their consequences.

Understand the concept and implications of the deterrence hypothesis in social control.

Recognize and explain the concept of positive deviance and its societal impact.

Comprehend the phenomenon of self-fulfilling prophecy and its effect on individual behavior.