What Is the Challenge Presented to Brand Managers by Social

question 63

Multiple Choice

What is the challenge presented to brand managers by social media advertising?

• A)Brand managers need to realize that social media are less likely to have a marketing objective of immediate sales than traditional media.
• B)Brand managers need to convince social networks to post their ads free of charge.
• C)Brand managers need to create "universally appealing" ads since they cannot target specific demographics on social networks.
• D)Brand managers have difficulty estimating how many users have clicked on their ads,which leads to problems in assessing an ad's effectiveness.
• E)Brand managers need to realize that there are only a few social networks to advertise on.

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Definitions:

Rancid

used to describe fats or oils that have spoiled or degraded, often characterized by a foul smell or taste.

Disgust

An intense emotional response of revulsion or profound disapproval, often triggered by unpleasant smells, tastes, sights, or ideas.

Native Speech

The language that a person has been exposed to from birth or within the critical period for language learning.

Language

A system of communication that uses symbols, sounds, gestures, or written characters to convey meaning.