What Is the Challenge Presented to Brand Managers by Social

question 63

Multiple Choice

What is the challenge presented to brand managers by social media advertising?

• A)Brand managers need to realize that social media are less likely to have a marketing objective of immediate sales than traditional media.
• B)Brand managers need to convince social networks to post their ads free of charge.
• C)Brand managers need to create "universally appealing" ads since they cannot target specific demographics on social networks.
• D)Brand managers have difficulty estimating how many users have clicked on their ads,which leads to problems in assessing an ad's effectiveness.
• E)Brand managers need to realize that there are only a few social networks to advertise on.

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Definitions:

Hypnagogic Sensations

Experiences occurring at the onset of sleep, characterized by vivid and surreal hallucinations.

REM Rebound

The phenomenon of increased REM (Rapid Eye Movement) sleep, which occurs after periods of REM sleep deprivation, often resulting in more vivid dreams.

Depression Vulnerable

A state or condition where an individual is more susceptible to developing depressive disorders due to genetic, environmental, or psychological factors.

Hypnagogic Sensations

Experiences occurring at the threshold of sleep, often including visual, auditory, or bodily sensations such as falling or hearing one's name called.