What Is the Challenge Presented to Brand Managers by Social

question 63

Multiple Choice

What is the challenge presented to brand managers by social media advertising?

• A)Brand managers need to realize that social media are less likely to have a marketing objective of immediate sales than traditional media.
• B)Brand managers need to convince social networks to post their ads free of charge.
• C)Brand managers need to create "universally appealing" ads since they cannot target specific demographics on social networks.
• D)Brand managers have difficulty estimating how many users have clicked on their ads,which leads to problems in assessing an ad's effectiveness.
• E)Brand managers need to realize that there are only a few social networks to advertise on.

Comprehend how managers set agendas and prioritize action for organizational goals.

Understand the concept of controlling in the management process.

Acknowledge the importance of networking and social capital in management.

Grasp the significance of human skills and emotional intelligence in management.

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Definitions:

Total Interest

The entire amount of interest paid over the life of a loan or financial product.

Graduation Present

A gift given to an individual in celebration of completing an educational milestone, such as graduating from school or university.

Retirement

The act of leaving one's job and ceasing to work, usually due to reaching a certain age or for health reasons.

Investment

The practice of investing funds with the view of accruing financial gains or income.