An Example of the Ideal Performance Measure for Social Media

question 178

Multiple Choice

An example of the ideal performance measure for social media advertising is one that __________.

• A)attracts unique visitors
• B)adds registered users
• C)builds awareness
• D)ties actual sales revenues to the cost of the ad
• E)generates brand buzz

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Definitions:

Ignoring

A behavioral strategy where no attention or reinforcement is given to a certain behavior, with the aim of reducing or eliminating it.

Inappropriate Behavior

Actions or conduct that are not suitable or acceptable in a given context or situation, often violating social norms or expectations.

Generalized Conditioned Reinforcer

A specific type of conditioned reinforcer. Generalized conditioned reinforcers can be exchanged for a virtually limitless amount of items and activities. Money is the prototypic example.

Social Reinforcement

A positive or negative feedback from others that influences the likelihood of a behavior's recurrence, enhancing social learning.