Which of the Following Is an Important Guideline When Using

question 212

Multiple Choice

Which of the following is an important guideline when using a fear appeal?

• A)Make sure the advertisement is still appropriate for viewing by children.
• B)Make the appeal so strong that it appears humorous.
• C)Do not make the appeal so strong that consumers will want to tune out the message.
• D)Avoid any reference to death or dying.
• E)Make sure to emphasize that the outcome rests in the viewers' hands.

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Definitions:

Productive Efficiency

A situation where an economy or entity cannot produce more of one good without affecting the production of another good, utilizing all resources optimally.

Purely Competitive

A market structure characterized by a large number of sellers offering identical products, where no single seller can influence the market price.

Least-Cost Rate

An economic principle that emphasizes minimizing production or operation costs while achieving a specific output level.

Average Total Cost

The total cost of production divided by the total quantity produced, indicating the cost per unit of output.