The Average Number of Times a Person in the Target

question 64

Multiple Choice

The average number of times a person in the target audience is exposed to an advertisement is referred to as

• A)the exposure rate.
• B)GRPs.
• C)frequency.
• D)the hit rate.
• E)CPM.

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Definitions:

Liberal Ideas

Advocate for freedoms and rights of individuals, often emphasizing equality, democracy, and the importance of a social safety net.

Conservative Ideas

Ideologies that emphasize preserving tradition and established institutions, often resisting changes to social, cultural, and economic norms.

Vietnam Syndrome

A term used to describe the reluctance of the United States to engage militarily abroad because of the psychological trauma and political backlash experienced during and after the Vietnam War.

Economic Crisis

A situation where a country's economy experiences a sudden downturn brought on by a financial market crisis, leading to a decrease in consumer confidence and economic activities.