A Paid Form of Nonpersonal Communication About an Organization, Product

question 241

Multiple Choice

A paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor is referred to as

• A) sales promotion.
• B) publicity.
• C) advertising.
• D) direct marketing.
• E) mass communication.

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Definitions:

Imports

Goods and services purchased from other countries to be sold or used domestically.

Exports

Exports refer to goods or services produced in one country and sold to buyers in other countries, contributing to the exporting country's economy.

Outsourcing

The business practice of hiring a party outside a company to perform services or create goods that traditionally were performed in-house by the company's own employees.

Manufacturing

The activities and processes used in making tangible products; also called production.