All of the Following Statements Are True About the Changing

question 357

Multiple Choice

All of the following statements are true about the changing aspects of television as an advertising medium EXCEPT:

• A)infomercials are increasingly popular because the slow economy has reduced the average cost of a 30-minute block of television time.
• B)many advertisers are now choosing less expensive "spot" ads, which run between programs, or 15-second ads, rather than the traditional 30- or 60-second lengths.
• C)industry experts predict that 3D televisions will be the preferred viewing devices by 2016.
• D)advertisers are increasingly interested in live events rather than programs likely to be recorded and watched later.
• E)there are many opportunities for out-of-home TV viewing as televisions can be seen in many bars, hotels, offices, airports, and on college campuses.

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Definitions:

Covalent Compound

A compound in which atoms are held together by covalent bonds; covalent compounds consist of molecules. Compare with ionic compound.

Methane

A colorless, odorless gas, CH4, that is the simplest alkane and a major component of natural gas, contributing to greenhouse gas emissions.

Potassium Chloride

A metal halide salt composed of potassium and chlorine, used in various applications including as a fertilizer, in medicine, and in food processing.

Lithium Bromide

A chemical compound used mainly in air conditioning systems as a desiccant due to its hygroscopic nature and in some pharmaceuticals; its formula is LiBr.