One Advantage of Using Magazines as an Advertising Medium Is

question 13

Multiple Choice

One advantage of using magazines as an advertising medium is

• A)the relatively short time it takes to place an ad.
• B)high-quality color is available if needed or desired.
• C)the cost of placing a magazine ad is extremely low.
• D)the ease of translating consumer interests into a successful publication.
• E)there is little need or benefit to incorporate four-color graphics.

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Definitions:

Quantitative Research

Research that collects and analyzes numerical data to understand patterns, relationships, or effects.

Standardized Measures

Tools or tests that have been rigorously evaluated for reliability and validity and are administered in a consistent manner across different participants or contexts.

Mixed Method Approach

A research approach that combines quantitative and qualitative methods to gain a better understanding of research questions or problems than using either method alone.

Reliability

The consistency and dependability of a measurement, test, or result when repeated under the same conditions.