The Dial Soap Ad with the Tag Line, "Aren't You

question 179

Multiple Choice

The Dial Soap ad with the tag line, "Aren't you glad you use Dial? Don't you wish everybody did?" is an example of which type of advertising?

• A) fear appeal
• B) competitive
• C) pioneering
• D) institutional
• E) reinforcement

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Definitions:

Differential Threshold

The smallest detectable difference between two stimuli or the minimum change in intensity that a person can detect.

Marketers

Professionals or organizations responsible for promoting, selling, and distributing products or services to customers.

Absolute Threshold

The minimum stimulus intensity that an organism can detect half the time.

Perception

The process by which individuals organize and interpret sensory information from their environment to understand and interact with the world around them.