One Advantage of Using the Yellow Pages as an Advertising

question 218

Multiple Choice

One advantage of using the yellow pages as an advertising medium is

• A)there is no competition.
• B)the print pages are quicker and easier to use than the Internet.
• C)they are more mobile than other information sources.
• D)they have excellent coverage of geographic segments.
• E)there are no delivery costs.

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Definitions:

Online Shopping

The act of purchasing products or services over the Internet from websites or mobile apps.

Secure Sockets Layer (SSL)

Technology that secures a website by encrypting information and providing authentication.

Online Shopping Transactions

Financial transactions made over the internet involving the buying and selling of goods or services.

Payment Fraud

Illegal transactions aimed at deceitfully obtaining money, goods, or services by manipulating payment processes.