Performance Measures for Social Media Are

question 24

Multiple Choice

Performance measures for social media are

• A)less specific than those for traditional media.
• B)easier to track for traditional media such as newspapers and magazines because marketing managers can track the circulation numbers.
• C)easiest to track using Twitter.
• D)more specific than those for traditional media.
• E)the same as for traditional media.

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Definitions:

Accountability for Results

The obligation to report, explain, or justify outcomes, ensuring responsibility for achieving specific objectives or goals.

Team Dysfunction

Problems within a team that hinder its effectiveness, such as lack of trust, fear of conflict, or absence of accountability.

Avoidance of Accountability

This refers to situations where individuals or organizations evade taking responsibility for their actions or decisions.

Personal Acceptance

The process or state of recognizing and valuing oneself as worthy, without needing validation from others.